The Answer
For brands that want to be
found in AI search.
Practical AEO guides, AI engine research, and visibility strategies — written for marketers and technical teams.
Tactical AEO
llms.txt and robots.txt: The Two Files Every Website Needs for AEO (With Ready-to-Use Templates)
Two files at your domain root determine whether AI engines can find and understand your brand. Here's what they do, the mistakes that make brands invisible, and copy-paste templates for both.
Tactical AEO
What Is llms.txt? The Emerging Standard for AI-Readable Websites
llms.txt is an emerging web standard that helps AI language models understand your website. Here's what it is, why it matters for AEO, and how to create one in under an hour.
Tactical AEO
Reddit and AI Search: Why Reddit Is the Most Underrated AEO Signal
Reddit is massively over-represented in LLM training data. What people say about your brand on Reddit directly shapes how AI models describe and recommend you. Here's what to do about it.
AEO Fundamentals
What Is an AEO Score? How to Measure Your Brand's AI Search Visibility
An AEO score is a quantified measure of how visible your brand is in AI-generated answers. Here's what goes into one, how to read yours, and what score you should be targeting.
Tactical AEO
How to Get Your Brand on Wikipedia for AEO (And Why It's Worth It)
Wikipedia is the single most impactful AEO signal available. Here's why it matters so much for AI visibility, whether your brand qualifies, and how to approach getting an article created.
AEO Fundamentals
What Is GEO (Generative Engine Optimization)? The Complete Guide
Generative Engine Optimization (GEO) is the practice of optimizing content to be cited by AI systems that generate answers. Here's how GEO works, how it differs from AEO and SEO, and what to prioritize.
Tactical AEO
What Is Perplexity SEO? How to Get Your Brand Cited on Perplexity
Perplexity is the most citation-transparent AI search engine available. Here's how it decides which sources to cite, and exactly how to get your brand in those answers.
Tactical AEO
Why Your Brand Is Missing From AI Answers (And How to Fix It)
Most brands are invisible in ChatGPT, Perplexity, and Gemini — and they don't know why. Here are the 8 most common reasons brands get left out of AI answers, with fixes for each.
Tactical AEO
ChatGPT Brand Visibility: How to Get Your Brand Mentioned in ChatGPT Answers
ChatGPT is where millions of buying decisions begin. Here's exactly how ChatGPT decides which brands to mention, and what you can do to make sure yours is one of them.
AEO Fundamentals
LLM Visibility: What It Is and How to Get Your Brand Seen by AI Models
LLM visibility measures how often and how accurately large language models like ChatGPT, Gemini, and Claude recognize and cite your brand. Here's what drives it and how to improve it.
AEO Fundamentals
What Is AI SEO? How Search Optimization Is Changing in the Age of Generative AI
AI SEO is the evolution of traditional search optimization for a world where AI systems surface answers before users ever see a list of links. Here's what it means and what to do about it.
AEO Fundamentals
AEO vs SEO: What's the Difference and Which One Should You Focus On?
AEO and SEO are not the same discipline. Here's exactly how they differ, where they overlap, and how to prioritize both without spreading your team thin.
AEO Fundamentals
What Is Answer Engine Optimization (AEO)? The Complete Guide for 2026
AEO is the practice of making your brand visible in AI-powered answer engines like ChatGPT, Perplexity, and Gemini. This guide explains what it is, why it matters, and how to measure it in 2026.